Whatsells:thepostsandvideos anewalphacreatorneeds.

Start with a bank, not a single post

A subscriber is paying for a month, so he wants to see that there will be a month of things to look at. The simplest way to prove it is to have the content made before he arrives. One or two good shooting sessions can give you weeks of posts.

Shooting in bulk also takes the pressure off. You are not hunting for something to post every morning. You are choosing from a folder that is already full.

The starting mix

Three kinds of content do three different jobs. Wall posts keep subscribers interested and show new visitors that the page is active. Pay-to-view videos are your longer, stronger pieces, sold on top of the subscription. Message sets are short runs of photos or clips you send to subscribers directly.

OnlyAlphas gives creators a guide on what to make that is built around this structure: 30 wall posts, 5 pay-to-view videos and message sets that sell. It is a sensible target for anyone starting out.

• A bank of wall posts to fill your feed for the first weeks
• A handful of pay-to-view videos, each with one clear theme
• Message sets ready to send to new and existing subscribers

The shots this audience wants

Fans of alpha men are specific about what they like. Some want arms, some want chest or legs, some want to be spoken to. Cover the main types early and you will soon see which ones your fans respond to.

Keep every clip to one idea. A video that is clearly about one thing is easier to title, easier to find and easier for the right fan to say yes to.

• Flexing: biceps, chest, back, abs and legs, close enough to see detail
• Posing routines, slow and controlled
• Gym footage: lifts, the pump, the locker room mirror
• POV, with the camera placed where the fan would be
• Verbal clips where you talk straight to the viewer

Making pay-to-view and messages work

A pay-to-view video has to be worth more than what is on your wall. Make it longer, more focused and more personal in tone. Give it a title that says exactly what is in it, so the fan knows what he is buying.

Do not make each message from scratch. On OnlyAlphas the PTV Library keeps your pay-to-view messages saved and ready to reuse, so a set that sold once can go to every new subscriber. Videos of at least 5 minutes can also be listed on Alpha Vids, where any fan on the site can buy them without subscribing to you.

Keep a schedule

Choose a posting rhythm you can hold for months. Fans notice gaps, and a page that goes quiet loses subscribers. A modest schedule you never miss is the better plan.

Scheduling makes this easy. Auto Post on OnlyAlphas lets you schedule a month of posts in minutes, so the bank you shot goes out on time while you train, work and live. Post your first three things in your first week and you are featured on Explore. Then top up the bank with a fresh session before it runs low.